1. Adhesives
2. Air conditioners
3. Baby diapers
4. Bathing Soap
5. Bathroom cleaner
6. Bike
7. Blanket
8. Body Spray
9. Bread
10. Breakfast cereal
11. Butter
12. Camera
13. Car
14. Cheese spreads
15. Chocolate
16. Coffee
17. Cosmetology product
18. Crayons
19. Crockery
20. Cutlery
21. Cycle
22. DTH
23. Eraser
24. e-wash
25. Fairness cream
26. Fans
27. Fruit candy
28. Furniture
29. Hair Dye
30. Hair Oil
31. Infant dress
32. Inverter
33. Jams
34. Jeans
35. Jewellery
36. Kurti
37. Ladies bag
38. Ladies footwear
39. Learning Toys
40. Lipstick
41. Microwave oven
42. Mixers
43. Mobile
44. Moisturizer
45. Music player
46. Nail polish
47. Newspaper
48. Noodles
49. Pen
50. Pen drive
51. Pencil
52. Pickles
53. Razor
54. Ready Soups
55. Refrigerator
56. RO system
57. Roasted snacks
58. Salt
59. Sarees
60. Sauces/ Ketchup
61. Shampoo
62. Shaving cream
63. Shoe polish
64. Shoes
65. Squashes
66. Suitcase/ airbag
67. Sunglasses
68. Tea
69. Tiffin Wallah
70. Toothpaste
71. Wallet
72. Washing detergent
73. Washing machine
74. Washing powder
75. Water bottle
76. Water storage tank
77. Wipes
Any more as suggested by the teacher.
The teacher must ensure that the identified product should not be items whose consumption/use is discouraged by the society and government like alcohol products/pan masala and tobacco products, etc.
Identify one product/service from the above which the students may like to manufacture/provide [pre-assumption].
Now the students are required to make a project on the identified product/service keeping in mind the following:
1. Why have they selected this product/service?
2. Find out ‘5’ competitive brands that exist in the market.
3. What permission and licences would be required to make the product?
4. What are your competitors Unique Selling Proposition.[U.S.P.]?
5. Does your product have any range give details?
6. What is the name of your product?
7. Enlist its features.
8. Draw the ‘Label’ of your product.
9. Draw a logo for your product.
10. Draft a tag line.
11. What is the selling price of your competitor’s product?
(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler
What is the profit margin in percentage to the
Manufacturer.
Wholesaler.
Retailer.
12. How will your product be packaged?
13. Which channel of distribution are you going to use? Give reasons for selection?
14. Decisions related to warehousing, state reasons.
15. What is going to be your selling price?
(i) To consumer
(ii) To retailer
(iii) To wholesaler
16. List 5 ways of promoting your product.
17. Any schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer
18. What is going to be your ‘U.S.P?
19. What means of transport you will use and why?
20. Draft a social message for your label.
21. What cost effective techniques will you follow for your product.
22. What cost effective techniques will you follow for your promotion plan.
At this stage the students will realise the importance of the concept of marketing mix and the necessary decision regarding the four P’s of marketing.
Product
Place
Price
Promotion
On the basis of the work done by the students the project report should include the following:
1. Type of product /service identified and the (consumer/industries) process involve there in.
2. Brand name and the product.
3. Range of the product.
4. Identification mark or logo.
5. Tagline.
6. Labeling and packaging.
7. Price of the product and basis of price fixation.
8. Selected channels of distribution and reasons thereof.
9. Decisions related to transportation and warehousing. State reasons.
10. Promotional techniques used and starting reasons for deciding the particular technique.
11. Grading and standardization.
Answers
1. Marketing of (Adhesives)
1.Why have they selected this product/service?
*Adhesives are widely used in various industries and households, ensuring a steady demand. They are essential for bonding materials together, making them a valuable product in construction, crafts, and repairs.
2.Competitive Brands:
(a)aLoctite
(b)Gorilla Glue
(c)3M
(e)Elmer’s
(f)Super Glue
3.Required Permissions and Licenses:
(a)Manufacturing License
(b)Compliance with safety and quality standards
(c)Environmental clearances, if applicable
4.Competitors’ USP:
(a)Loctite: Known for its strong and reliable bonding in various applications.
(b)Gorilla Glue: Promotes its versatility and ability to bond to almost any surface.
(c)3M: Emphasizes durability and long-lasting adhesion in industrial settings.
(d)Elmer’s: Focuses on ease of use and suitability for craft projects.
(e)Super Glue: Highlights fast-drying and instant bonding capabilities.
5.Product Range:
*Adhesives can come in various forms such as liquid glue, glue sticks, epoxy, super glue, and specialty adhesives for specific materials like wood or metal.
6.Product Name: BondMaster Adhesives
7.Enlisted Features:
(a)Strong and durable bonding
(b)Suitable for a wide range of materials
(c)Fast-drying and easy to use
(d)Resistant to water and temperature fluctuations
8.Label Design:
(a)[Include label design]
9.Logo Design:
(a)[Include logo design]
10.Tagline: “BondMaster – Your Reliable Adhesive Solution”
11.Competitors’ Selling Prices and Profit Margins:
(a)Selling price to consumer: Varies based on brand, type, and size of adhesive.
(b)Selling price to retailer: Typically lower than consumer price.
(c)Selling price to wholesaler: Lower than retail price.
*Profit margins vary based on production costs and distribution model.
12.Packaging: BondMaster Adhesives will be packaged in easy-to-squeeze tubes or bottles with secure caps to prevent leakage.
13Distribution Channel: Utilize hardware stores, DIY shops, and online platforms for accessibility to consumers in both industrial and household sectors.
14.Warehousing: Opt for centralized warehousing facilities to streamline distribution and ensure timely delivery to retailers.
15.Selling Price:
(a)To consumer: Competitive pricing based on market analysis and product quality.
(b)To retailer: Wholesale pricing to incentivize bulk purchases.
(c)To wholesaler: Lower than retail price to maintain profitability.
16.Promotional Techniques:
(a)Demonstrations showcasing bonding strength and versatility
(b)Online tutorials and DIY project ideas featuring BondMaster Adhesives
(c)Collaborations with influencers in the construction and crafting niche
(d)Promotional discounts and offers during peak seasons or events
(e)Sponsorship of local community projects or events
17.Schemes:
(a)Volume discounts for wholesalers
(b)In-store displays and promotions for retailers
(c)Loyalty programs offering rewards or discounts for repeat purchases for consumers
18.Unique Selling Proposition (USP):
(a)ondMaster Adhesives stands out for its strong and reliable bonding capabilities across various materials, providing a dependable solution for both industrial and household needs.
19.Means of Transport: Utilize road transport for flexibility and cost-effectiveness in delivering to various distribution centers and retailers.
20.Social Message: “BondMaster – Building Strong Connections. Our adhesives not only bond materials but also communities, projects, and dreams.”
21.Cost-effective Techniques for Product:
(a)Efficient manufacturing processes to minimize production costs
(b)Bulk sourcing of raw materials for cost savings
(c)Streamlined packaging to reduce material usage
22.Cost-effective Techniques for Promotion:
(a)Digital marketing campaigns for wider reach at lower costs
(b)Collaborations with influencers for organic promotion
(c)Targeted advertising in DIY and construction-related publications
(d)Word-of-mouth marketing through satisfied customers and testimonials
*Project Report Summary:
1.Type of product/service: Adhesives manufacturing and marketing
2.Brand name and product: BondMaster Adhesives
3.Range of the product: Various types of adhesives catering to different bonding needs
4.Identification mark or logo: [Include logo]
5.Tagline: “BondMaster – Your Reliable Adhesive Solution”
6.Labeling and packaging: Secure packaging in easy-to-use containers
7.Price of the product: Competitive pricing based on market analysis
8.Selected channels of distribution: Hardware stores, DIY shops, and online platforms
9.Decisions related to transportation and warehousing: Utilizing road transport and centralized warehousing for efficiency
10.Promotional techniques: Demonstrations, online tutorials, collaborations, discounts, and sponsorships
11.Grading and standardization: Ensuring quality standards are met to maintain customer trust and satisfaction.
2. Marketing of (Air conditioners)
It seems like you’re looking for assistance with creating a comprehensive project report for an air conditioner product. Let’s break down the requirements and tackle them one by one:
1.Selection of Product/Service:
You might choose the air conditioner because of its relevance in today’s climate needs, its utility in both residential and commercial settings, and the potential for innovation and improvement in energy efficiency.
2.Competitive Brands:
Identify five competitive brands in the air conditioning market, considering factors like market share, reputation, and features offered.
3.Permissions and Licenses:
Research and list the necessary permissions and licenses required to manufacture and sell air conditioners, considering environmental regulations, safety standards, and industry certifications.
4.Competitors’ Unique Selling Proposition (USP):
Analyze the USPs of your competitors, such as energy efficiency, smart features, durability, warranty terms, etc.
5.Product Range:
Determine if your product line includes various types of air conditioners like split, window, portable, or different capacity models.
6.Product Name:
Choose a catchy and memorable name for your air conditioner product.
7.Product Features:
List down the features of your air conditioner, including cooling capacity, energy efficiency rating, smart technology integration, noise level, etc.
8.Label Design:
Create a label design for your product that reflects its key features, brand identity, and any necessary regulatory information.
9.Logo Design:
Design a logo that represents your brand and complements the product’s identity.
10.Tagline:
Draft a succinct and compelling tagline that encapsulates the essence of your product or brand.
11.Competitor Pricing and Profit Margin:
Research the selling prices of competitor products to consumers, retailers, and wholesalers. Calculate the profit margins at each stage of the distribution chain.
12.Packaging:
Describe how your product will be packaged to ensure safety during transportation and attract consumers on the retail shelf.
13.Distribution Channel:
Decide on the most suitable distribution channel(s) for your product, considering factors like target market reach, cost-effectiveness, and control over brand image.
14.Warehousing:
Discuss decisions related to warehousing, such as location, storage capacity, and inventory management strategies.
15.Selling Price:
Determine the selling prices of your product at different levels of the distribution chain, ensuring competitiveness while maintaining profitability.
16.Promotional Strategies:
Outline five promotional strategies to create awareness and stimulate demand for your air conditioner product.
17.Schemes for Wholesaler, Retailer, and Consumer:
Develop promotional schemes tailored to incentivize wholesalers, retailers, and end consumers, such as discounts, rebates, or loyalty programs.
18.Unique Selling Proposition (USP):
Clearly define the unique value proposition of your air conditioner product that sets it apart from competitors.
19.Transportation:
Choose appropriate means of transport for distributing your product based on factors like cost, speed, and reliability.
20.Social Message:
Draft a social message for your product label that aligns with your brand values and resonates with consumers.
21.Cost-effective Techniques:
Identify cost-effective techniques for manufacturing, distribution, and promotion that maximize value for your business.
22.Marketing Mix and Decision Making:
Reflect on how the concept of marketing mix and the four Ps (Product, Place, Price, Promotion) influenced your decisions throughout the project.
For the project report, organize the information according to the provided structure, providing detailed explanations and justifications for each decision made. Ensure clarity, coherence, and professionalism in presentation.
On the basis of the work done by the students the project report should include the following:
1.Type of Product/Service Identified:
The identified product is an air conditioner, which falls under the category of consumer electronics. The process involves manufacturing, distribution, sales, and after-sales services.
2.Brand Name and Product:
3.Brand Name: ChillTech
4.Product: ChillTech Air Comfort Series
5.Range of the Product:
The ChillTech Air Comfort Series includes a range of air conditioners catering to various consumer needs, including split-type, window-mounted, and portable models. Each model comes in different capacities to suit different room sizes and cooling requirements.
6.Identification Mark or Logo: ________.
7.Tagline:
“Stay Cool, Stay Comfortable with ChillTech”
8.Labeling and Packaging:
The air conditioners will be labeled with essential information such as model number, energy efficiency rating, cooling capacity, and safety instructions. Packaging will be designed to ensure product safety during transportation and attractively showcase the product on retail shelves.
9.Price of the Product and Basis of Price Fixation:
The pricing strategy for ChillTech Air Comfort Series will be based on competitive analysis, production costs, and perceived value to consumers. Prices will be set to maintain competitiveness in the market while ensuring profitability and brand positioning.
10.Selected Channels of Distribution and Reasons Thereof:
ChillTech air conditioners will be distributed through a combination of online retail platforms, authorized dealerships, and home appliance stores. This multichannel approach allows us to reach a wide consumer base, provide convenient access to the product, and maintain brand visibility.
11.Decisions Related to Transportation and Warehousing:
Transportation will primarily rely on third-party logistics providers for efficient and cost-effective distribution nationwide. Warehousing decisions will prioritize strategically located facilities to minimize transportation costs, optimize inventory management, and ensure timely product availability.
12.Promotional Techniques Used and Starting Reasons for Deciding the Particular Technique: _________.
13.Digital Marketing:
Utilizing social media, search engine optimization (SEO), and online advertising to increase brand awareness and drive online sales.
14.Retail Promotions:
Offering discounts, bundled deals, and seasonal promotions to incentivize consumers and stimulate sales at retail outlets.
15.Sponsorships and Partnerships:
Collaborating with home appliance retailers, interior design firms, and lifestyle influencers to enhance brand visibility and credibility among target consumers.
16.Grading and Standardization:
ChillTech air conditioners will adhere to industry standards and regulations for quality, safety, and energy efficiency. The products will be graded based on performance metrics such as cooling efficiency, energy consumption, noise levels, and durability.
This report provides a comprehensive overview of the key aspects of the ChillTech Air Comfort Series project, including product details, branding, pricing, distribution, logistics, promotion, and quality standards.
3. Marketing of (Baby diapers)
It seems like you’re asking for a comprehensive marketing plan for a new brand of baby diapers. Since this is quite an extensive task, I can help you outline the key points and provide some guidance on how to approach each aspect. Let’s break down each question:
1.Selection of Product/Service: Baby diapers are selected because they are essential products for infants and toddlers, ensuring comfort, hygiene, and convenience for parents.
2.Competitive Brands: Some competitive brands in the baby diapers market include Pampers, Huggies, Luvs, Honest Company, and Babyganics.
3.Permissions and Licenses: The necessary permissions and licenses for producing baby diapers may include manufacturing permits, hygiene certifications, and compliance with safety standards set by regulatory authorities.
4.Competitors’ USP: Competitive brands may emphasize different features such as absorbency, softness, hypoallergenic materials, eco-friendliness, or innovative designs.
5.Product Range: The product range may include different sizes (e.g., newborn, small, medium, large), types (e.g., regular, overnight, swim diapers), and variations (e.g., scented, unscented).
6.Product Name: You can come up with a catchy and memorable name for your baby diaper brand, such as “SnuggleBums.”
7.Product Features: Features may include:
(A)Super absorbent core
(B)Soft and breathable materials
(C)Stretchy waistband for a comfortable fit
(D)Wetness indicator
(E)Leak guards
8.Label Design: Design a label that reflects the brand’s identity, with vibrant colors and cute imagery related to babies.
9.Logo: Create a logo that represents the brand’s values and resonates with the target audience, such as a smiling baby or a playful character.
10.Tagline: A catchy tagline could be “For happy, dry babies, choose SnuggleBums!”
11.Competitor’s Pricing: Research the pricing of competitors’ products at different levels (consumer, retailer, wholesaler) to determine a competitive pricing strategy.
12.Packaging: The diapers can be packaged in plastic packs with resealable tabs for convenience and to maintain freshness.
13.Distribution Channels: Utilize a mix of distribution channels including supermarkets, pharmacies, online platforms, and baby specialty stores to reach a wide audience.
14.Warehousing: Optimize warehousing decisions based on factors such as proximity to distribution centers, storage capacity, and transportation efficiency.
15.Selling Price: Determine the selling price based on production costs, competitor pricing, and desired profit margins for each level of the distribution chain.
16.Promotion Strategies: Promote the product through various channels such as social media advertising, influencer partnerships, in-store displays, promotional offers, and baby-related events.
17.Schemes: Offer incentives such as volume discounts or promotional merchandise for wholesalers, retailers, and consumers to boost sales.
18.USP: Highlight the unique features and benefits of SnuggleBums, such as superior absorbency and gentle materials.
19.Transportation: Choose cost-effective transportation methods like trucking for domestic distribution and air or sea freight for international shipments.
20.Social Message: “SnuggleBums: Keeping your little ones dry and happy, while caring for the planet too.”
21.Cost-effective Techniques: Utilize efficient production processes, bulk purchasing of materials, and strategic marketing tactics to minimize costs.
22.Promotion Plan: Focus on digital marketing channels like social media and email marketing, as well as word-of-mouth marketing through parenting forums and mommy groups.
For the project report, ensure to cover all aspects mentioned in the outline, providing detailed explanations and justifications for each decision made in the marketing plan.
Let’s structure the project report based on the provided outline:
1.Type of Product/Service Identified: The identified product/service is baby diapers, which falls under the consumer goods category. The process involves manufacturing, distribution, and marketing to reach the end consumer.
2.Brand Name and Product: The brand name chosen for the baby diapers is “SnuggleBums.”
3.Range of the Product: The product range includes different sizes (e.g., newborn, small, medium, large), types (e.g., regular, overnight, swim diapers), and variations (e.g., scented, unscented).
4.Identification Mark or Logo: The logo for SnuggleBums features a smiling baby surrounded by fluffy clouds, conveying comfort and happiness.
5.Tagline: The tagline for SnuggleBums is “For happy, dry babies.”
6.Labeling and Packaging: SnuggleBums diapers are packaged in colorful plastic packs with resealable tabs for convenience and freshness. The label includes important information such as size, quantity, and usage instructions.
7.Price of the Product: The price of SnuggleBums diapers is determined based on production costs, competitor pricing, and desired profit margins. A competitive pricing strategy is adopted to attract consumers while ensuring profitability.
8.Selected Channels of Distribution: SnuggleBums diapers are distributed through supermarkets, pharmacies, online platforms, and baby specialty stores. These channels are selected to reach a wide audience and cater to the diverse preferences of consumers.
9.Decisions Related to Transportation and Warehousing: Transportation methods such as trucking are chosen for domestic distribution, while air or sea freight may be used for international shipments. Warehousing decisions are optimized based on factors such as proximity to distribution centers, storage capacity, and transportation efficiency.
10.Promotional Techniques: Promotional techniques for SnuggleBums include digital marketing channels such as social media advertising and email marketing, as well as traditional methods like in-store displays and promotional offers. These techniques are selected to maximize reach and engagement with the target audience.
11.Grading and Standardization: SnuggleBums diapers adhere to strict quality standards and undergo thorough testing to ensure safety and performance. They are graded based on criteria such as absorbency, comfort, and durability, and meet industry standards for baby care products.
By including these key points in the project report, students can provide a comprehensive overview of their marketing plan for SnuggleBums baby diapers, demonstrating their understanding of the marketing mix and decision-making processes involved in launching a new product in the market.
4. Marketing of (Bathing Soap)
Creating a comprehensive project on bathing soap involves thorough research and strategic planning. Here’s a structured approach to address each point:
1.Product Selection:
The students selected bathing soap due to its universal usage, consumer demand, and the potential for differentiation through branding and marketing.
2.Competitive Brands:
Identify five competitive brands in the market, such as Dove, Lux, Nivea, Pears, and Lifebuoy.
3.Permissions and Licenses:
Research and list the necessary permissions and licenses required to manufacture bathing soap, including hygiene and safety certifications.
4.Competitors’ USP:
Analyze the unique selling propositions (USPs) of each competitor, such as moisturizing properties, natural ingredients, antibacterial formula, etc.
5.Product Range:
Determine if the product has any range variations like sensitive skin, moisturizing, herbal, etc., and provide details accordingly.
6.Product Name:
Choose a catchy and memorable name for the bathing soap product, considering its target market and brand positioning.
7.Product Features:
Enumerate the features of the bathing soap, such as fragrance, ingredients, skin benefits, etc.
8.Label Design:
Create a visually appealing label for the product packaging, incorporating branding elements and essential information.
9.Logo Design:
Design a unique logo that represents the brand identity and resonates with the target audience.
10.Tagline:
Draft a succinct and memorable tagline that communicates the brand’s promise or the unique benefit of the product.
11.Competitors’ Selling Price:
Research and document the selling prices of competitors to consumers, retailers, and wholesalers, along with the profit margins at each level.
12.Packaging:
Describe how the product will be packaged, considering factors like convenience, eco-friendliness, and protection of the product.
13.Distribution Channel:
Select appropriate distribution channels based on the target market, considering factors like reach, cost-effectiveness, and brand image.
14.Warehousing Decisions:
Discuss decisions related to warehousing, such as location, capacity, and inventory management strategies.
15.Selling Price:
Determine the selling price of the product to consumers, retailers, and wholesalers, considering factors like production costs, market demand, and competition.
16.Promotional Strategies:
List five effective promotional techniques, such as advertising, social media marketing, influencer collaborations, sampling, and loyalty programs.
17.Schemes for Wholesaler, Retailer, and Consumer:
Propose schemes or incentives for wholesalers, retailers, and consumers to boost sales and loyalty.
18.Unique Selling Proposition (USP):
Define the unique selling proposition of the product, highlighting what sets it apart from competitors.
19.Transportation Mode:
Determine the most suitable means of transportation based on factors like cost, speed, and reliability.
20.Social Message:
Draft a socially responsible message for the product label, reflecting the brand’s values and commitment to sustainability or community welfare.
21.Cost-effective Techniques:
Outline cost-effective techniques for product manufacturing, packaging, distribution, and promotion to optimize resources and maximize ROI.
22.Cost-effective Promotion Plan:
Develop a budget-friendly promotion plan leveraging digital marketing, word-of-mouth, and guerrilla marketing tactics.
For the project report, ensure to include:
Certainly, let’s structure the project report based on the work done by the students:
Project Report:
Bathing Soap Marketing Plan
1.Type of Product/Service:
Bathing soap is a consumer product widely used for personal hygiene. The process involves formulation, manufacturing, packaging, and distribution.
2.Brand Name and Product:
(A)Brand Name: “PureGlow”
(B)Product: PureGlow Bathing Soap
3.Range of the Product:
PureGlow offers a range of bathing soaps catering to different skin types and preferences, including moisturizing, exfoliating, and antibacterial variants.
4.Identification Mark or Logo:
(A)Logo:
[Attach the designed logo]
5.Tagline:
Tagline:
“Nourish Your Skin, Naturally”
6.Labeling and Packaging:
The labeling and packaging of PureGlow bathing soap feature the brand logo, product name, variant description, key ingredients, usage instructions, and safety information. The packaging is eco-friendly and recyclable.
7.Price of the Product and Basis of Price Fixation:
(A)Price:
$2.99 per unit (100g)
(B)Basis of Price Fixation:
Competitive analysis, production costs, target profit margin, and perceived value to consumers.
8.Selected Channels of Distribution and Reasons Thereof:
(A) Distribution Channels:
Retail stores, supermarkets, online platforms.
(B)Reasons:
These channels offer wide market coverage, accessibility, and convenience for consumers. Online platforms provide opportunities for direct-to-consumer sales and reach a broader audience.
9.Decisions Related to Transportation and Warehousing:
(A)Transportation:
Utilizing road transport for its flexibility and cost-effectiveness. Partnering with local distributors for efficient delivery.
(B)Warehousing:
Opting for centralized warehousing near major distribution hubs to minimize transit time and costs. Implementing inventory management systems for optimal stock levels.
10.Promotional Techniques Used and Starting Reasons for Deciding the Particular Technique:
Promotional Techniques:
(A)Digital Marketing:
Leveraging social media platforms, email campaigns, and influencer partnerships to reach target demographics efficiently.
(B)Product Sampling:
Distributing sample packs at high-traffic areas, events, and through online purchases to encourage trial and generate word-of-mouth.
(C)Loyalty Programs:
Offering rewards and discounts for repeat purchases to foster customer loyalty.
(D)Reasons: These techniques were chosen to create brand awareness, engage with consumers directly, and incentivize purchase behavior effectively.
11.Grading and Standardization:
PureGlow bathing soaps adhere to quality standards and undergo rigorous testing to ensure safety, efficacy, and consistency.The products are graded based on factors such as ingredients, manufacturing process, and compliance with regulatory requirements.
This structured project report provides a comprehensive overview of the marketing plan for PureGlow bathing soap, covering key aspects from product development to distribution and promotion strategies.
5. Marketing of (Bathroom cleaner)
1.Reason for Selection:
The students selected the bathroom cleaner product because of its widespread demand and relevance in maintaining cleanliness and hygiene, reflecting a crucial aspect of household care. Competitive Brands:
a. Clorox
b. Lysol
c. Scrubbing Bubbles
d. Mr. Clean
e. Method
2.Permissions and Licenses Required:
Permissions and licenses may include:
(A)Manufacturing license
(B)Compliance with environmental regulations
(C)Safety certifications for chemical products
(D)Packaging and labeling regulations compliance
3.Competitors’ Unique Selling Proposition (U.S.P.):
(A)Clorox: Powerful bleach-based formula for tough stains.
(b)Lysol:Germ-killing properties with a variety of scents.
(C)Scrubbing Bubbles: Foam action for easy cleaning.
(D)Mr. Clean: Multi-surface cleaning capabilities.
(E)Method: Environmentally friendly, non-toxic ingredients.
4.Product Range:
(A)The product range includes:
(B)Bathroom Cleaner Spray
(C)Toilet Bowl Cleaner
(D)Shower & Tile Cleaner
(E)Mildew Remover
(F)All-Purpose Cleaning Wipes
5.Product Name:
CleanBlast
6.Features:
(A)Removes tough stains and grime
(B)Kills germs and bacteria
(C)Fresh, long-lasting fragrance
(D)Safe for various surfaces including tiles, porcelain, and fiberglass
(E)Quick and easy application
7.Label Design: [Attach label design here]
Logo Design: [Attach logo design here]
8.Tagline: “Powerful Clean, Gentle on Surfaces”
9.Competitor’s Selling Prices and Profit Margins:
(i) Selling price to consumer: $5.99
(ii) Selling price to retailer: $4.00
(iii) Selling price to wholesaler: $3.00
10.Profit margin:
(A)Manufacturer: 40%
(B)Wholesaler: 25%
(C)Retailer: 20%
11.Packaging:
CleanBlast will be packaged in recyclable plastic bottles with ergonomic spray triggers for ease of use and environmental sustainability.
12.Distribution Channels:
Distribution channels: Retail stores (supermarkets, home improvement stores), online marketplaces.
Reasons for selection: Wide market coverage, accessibility to consumers, and opportunities for product visibility and promotion.
13.Warehousing Decisions:
Centralized warehousing to streamline inventory management and minimize distribution costs.
14.Selling Prices:
(i) To consumer: $4.99
(ii) To retailer: $3.50
(iii) To wholesaler: $2.75
15.Promotional Strategies:
(A)Social media advertising
(B)Product demonstrations in-store
(C)Loyalty programs
(D)Coupons and discounts
(E)Sponsorship of local events
16.Schemes:
(i) Wholesale discounts on bulk purchases
(ii) In-store display allowances for retailers
(iii) Consumer loyalty rewards program
17.Unique Selling Proposition (U.S.P.):
CleanBlast’s U.S.P. lies in its powerful cleaning formula that effectively removes stains and germs while being gentle on surfaces and environmentally friendly.
18.Transportation Means:
Road transport for local distribution and rail transport for intercity distribution due to cost-effectiveness and reliability.
19.Social Message:
“CleanBlast: Keeping your family safe, one spray at a time.”
20.Cost-Effective Techniques for Product:
(A)Bulk purchasing of raw materials
(B)Efficient production processes to minimize wastage
(C)Optimal inventory management to reduce holding costs
21.Cost-Effective Techniques for Promotion:
(A)Digital marketing for targeted advertising
(B)Collaborations with influencers for organic promotion
(C)Utilizing existing customer base for word-of-mouth marketing
1.Type of Product/Service Identified and Consumer/Industries Process Involved:
The identified product is a bathroom cleaner, which falls under the category of household cleaning products. The consumer process involves individuals or households purchasing the product for maintaining cleanliness and hygiene in their bathrooms. The industrial process involves manufacturing, packaging, and distributing the product to retailers or wholesalers.
2.Brand Name and Product:
Brand Name: CleanGleam
3.Range of the Product:
CleanGleam offers a range of bathroom cleaning products including:
(A)CleanGleam Bathroom Cleaner Spray
(B)CleanGleam Toilet Bowl Cleaner
(C)CleanGleam Shower & Tile Cleaner
(D)CleanGleam Mildew Remover
(E)CleanGleam All-Purpose Bathroom Cleaning Wipes
4.Identification Mark or Logo:
Logo: [Attach logo design here]
5.Tagline:
Tagline: “Brilliantly Clean, Naturally Safe”
6.Labeling and Packaging:
CleanGleam products are packaged in recyclable plastic bottles with ergonomic trigger sprays for ease of use. Labels prominently display the brand name, product name, usage instructions, safety precautions, and eco-friendly messaging.
7.Price of the Product and Basis of Price Fixation:
(A)Pricing strategy: Competitive pricing based on market analysis and production costs.
(B)Selling price to consumer: $4.99
(C)Selling price to retailer: $3.50
(D)Selling price to wholesaler: $2.75
8.Selected Channels of Distribution and Reasons Thereof:
(A)Distribution Channels: Retail stores (supermarkets, home improvement stores), online marketplaces.
(B)Reasons for Selection: These channels provide wide market coverage, accessibility to consumers, and opportunities for product visibility and promotion.
9.Decisions Related to Transportation and Warehousing. State Reasons: (A)Transportation: Utilizing a combination of road and rail transport for cost-effectiveness and timely delivery.
(B)Warehousing: Opting for centralized warehousing facilities to streamline inventory management and minimize distribution costs.
10.Promotional Techniques Used and Starting Reasons for Deciding the Particular Technique:
(A)Promotional Techniques:
(B)Social media advertising
(C)In-store demonstrations
(D)Loyalty programs
(E)Coupons and discounts
(F)Sponsorship of local community events
Reasons for Selection: These techniques help in increasing brand visibility, engaging with potential customers, and encouraging repeat purchases.
11.Grading and Standardization:
CleanGleam products adhere to industry standards for safety, effectiveness, and eco-friendliness. They are graded based on their performance in cleaning various bathroom surfaces and eliminating germs and odors effectively. Standardization ensures consistent quality across all products in the range.